Irish food companies feature in top 10 brands list


Ireland’s biggest brands compete against their international counterparts in the latest edition of the Discover the 100 best brandsproduced by Check magazine, the magazine for the food retail industry in Ireland, in partnership with NielsenIQ.

Coca Cola Tops Checkout’s Top 100 Brands this year, which means this iconic global brand has claimed the top spot in the rankings for a record 18 consecutive years.

The drinks giant isn’t the only brand to retain its top 10 position from 2021: Irish brand tayto stays at number two, Avonmore is still the number five brand, the bread business Brennans retains its number six position, and of Jacob maintained his grip on the number 10 spot.

Top 10 List Changes

Six of the top 10 brands maintained their position from last year, but there was some movement in the other four positions.

After ranking number four in 2020 and 2021, Lucozade moves up one spot to third in 2022.

Last year, Tayto moved up to second place, while Dairy Milk moved up to third place. This year, Lucozade claims third place, while Dairy Milk moves up to fourth place in the ranking.

Red Bull entered the top 10 for the first time in 2018. It rose from the number 10 position in 2020 to the number 9 position in 2021, and this year the brand climbed to eighth place in the rankings.

That means 7UP – which last year dropped from the seventh position it had held every year since 2010 except for 2019 – is now number nine.

Maev Martin, editor-in-chief of Check said: “We are seeing some extremely impressive performance in the rankings this year.

“Volvic Touch of Fruit makes the biggest leap, climbing no less than 32 places from 84th position in 2021 to 52nd in 2022 – one of the biggest jumps ever in the Top 100 ranking, and the biggest that we have seen over the past five years.

“The outstanding performance of Volvic Touch of Fruit can be attributed to a combination of factors including a successful brand redesign and marketing campaign, increased distribution and the growth ripple effect that the mineral water category experienced over the past year.

Another mineral water brand – Deep River Rock – jumped 26 places in the ranking, from number 72 in 2021 to number 46 in 2022, while soft drink brand Fanta increased its ranking by 23 places – rising from number 81 in 2021 to number 58 in 2022.

It’s been a great year for pain relief brand Panadol, as it climbed 30 places in the rankings, from 97th place in 2021, to 67th in 2022, while the Felix cat food moved up 24 places in the rankings. , from number 98 to number 74.

Irish brands

“It’s encouraging to see so many Irish brands among this year’s biggest movers, with TO FILL move up the rankings by 17 places, from number 44 to number 27; O’Donnells climbing 15 places, from number 64 to number 49; VITHIT moves up 13 places, from number 43 to number 30; and Ballygowan move up 12 places from number 24 to number 12,” added Martin.

Other Irish brands that continue to move in the right direction are Brady Familywhich improves its ranking by eight places, from number 28 in 2021 to number 20 in 2022; Carroll of Tullamorewhich climbs four places, from number 26 to number 22; Keogh Crisps, which jumped nine places in the rankings, from number 70 to number 61; and Fitzgerald Family Bakerywhich moves up eight places, from number 41 to number 33.

The Discover the 100 best brands is based on brand value sales in the Irish grocery sector. In compiling the report, NielsenIQ measures the sales performance of over 5,000 brands from over 200 product classes.

Image: Keogh’s Facebook

Brands newly added to the list

This year we welcome five brands to the Top 100. Evian moves up 31 places from number 115 to number 84 and Irish brand Energize Sport moves up 37 places from number 122 to number 85.

Well known Manhattan, the Irish popcorn brand climbs 14 places from 108th position, to join the Top 100 ranking at 94th place; Cadbury Snack (Cookies) enters the chart at number 95, rising seven places from number 102; and Koka noodle brand climbed 20 places in the rankings, from number 116 to number 96.

Karen Mooney, Irish Commercial Market Leader at NielsenIQ, said: “Over the past year, Irish FMCG [fast moving consumer goods] the industry faced even more challenges, with inflation and prices being a major concern.

“The way consumers shop has evolved from a year ago when restrictions were imposed due to Covid-19, and in 2022 we have seen a revitalization of impulse categories as movements of buyers returned to more normal conditions.

“This year Discover the 100 best brands of 2022 report, in partnership with NielsenIQ, shows how important big brands are to the Irish consumer, and it is encouraging to see the positive performance of many local brands in addition to global favourites. The health and sustainability trend is also evident in the movement of health-focused categories.

Category leaders

Last year, the list welcomed nine new category leaders. This year, it includes five new flagship brands. In the ‘Pre-Packed Sliced ​​Meat’ category, Brady Family is back on top, having been ousted from the top spot by Denny last year.

glenisk yogurt
Image source: Glenisk

In the ‘Yogurt, Drinkable Yogurt and Fresh Cheese’ category, Danone is the number one brand, rising from second place in 2021.

Irish brand Glenisk retained the top spot in the category for the third consecutive year in 2021, but a fire at its factory last year meant it was off supermarket shelves for four months, explaining its dramatic drop in the first place last year to fourth place in this year’s ranking, according to Check.


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